The Los Angeles Rams are set to unveil a new uniform and helmet set in the fall. Between their bold color palette and rich history, LA has endless options to play with.
Let’s break down some of their best options and how they fit into the Los Angeles Rams’ brand identity.
New Los Angeles Rams Rivals Helmet
BLUE SHELL
1. Blue Shell, Yellow Horns (Standard)
This is the Rams’ core look.
The yellow horns pop on the royal shell, keeping LA’s identity front and center.
2. Blue Shell, White Horns
A cool, confident variation.
Ideal for matchups where a cleaner, calmer tone works better.
3. Blue Shell, Yellow Facemask
Subtle change, big impact.
This one keeps the core helmet but swaps the facemask for yellow.
BLACK SHELL
4. Black Shell, Gold Horns
STL Throwback
The matte black shell brings darkness, while the gold horns shout old St. Louis color.
5. Black Shell, Blue Horns
Full stealth mode.
Retains team identity with the blue horns but cloaks it in a blacked-out look.
YELLOW SHELL
6. Yellow Shell, Blue Horns
Legacy flipped.
Bright and bold, this look inverts the classic color scheme while keeping the iconic horn.
7. Yellow Shell, Black Horns
Disruptive by design.
This one’s polarizing. The high contrast is jarring, aggressive, and unpredictable.
WHITE SHELL
8. White Shell, Blue Horns
Clean and ruthless.
Gives off old-school LA Rams energy while looking modern.
BONE SHELL
9. Bone Shell, Royal Blue Horns
Understated confidence.
Pairs beautifully with bone or throwback sets. The muted base lets the horns do the talking. The bone unis aren’t common anymore in the rotation, so this could work as a complementary helmet to bring them back.
The “Rivals” line should push teams to express more identity in the most emotional games of the year. For the Rams, that means helmets that speak with volume, confidence, and purpose.
If Nike and the NFL are trying to make this their version of city edition jerseys, then it’s easy to say that something LA-based will have something to do with Hollywood or the Beach.
Which is your favorite, Ramily? Comment below!