As the Jacksonville Jaguars prepare for their Week 7 matchup against the Los Angeles Rams in London, one thing is clear: head coach Liam Coen is bringing intensity to every sideline decision. Despite some bumps early in his tenure, Coen has made a reputation as one of the NFL’s most passionate and fiery coaches.
“Coen is likely one of the most intense and fiery coaches in the entire NFL,” said John Shipley told Brock Vierra of Sports Illustrated. “He is always looking to put his foot on the opponent’s throat.”
Coen’s approach has been tested this season. The Jaguars, coming off a Week 6 loss to the Seattle Seahawks, struggled with self-inflicted mistakes, penalties, and offensive line breakdowns that overshadowed their talents on both sides of the ball.
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Learning From the McVay Tree

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Coen isn’t just intensity—he also brings strategic insight from his time in the Rams’ organization under Sean McVay. During a recent podcast appearance, Coen praised McVay’s ability to rebound after losses.
“I think he is just as good, if not better, of a coach after a tough game. Whether it’s a tough output or a loss, I feel like that’s when he’s at his best in terms of being able to still put confidence into the guys, the building, the staff, the culture,” Coen said.
That philosophy has influenced Jacksonville’s approach, particularly in pre-snap motion, offensive scheming, and read progression. Coen has also emphasized adapting the offense around rookie WR Travis Hunter, scheming plays to capitalize on his speed and athleticism.
Addressing Team Weaknesses
The Jaguars’ recent loss to Seattle highlighted areas needing improvement, especially pass protection and defensive pressure. Trevor Lawrence was sacked a career-high seven times, while offensive linemen and skill position players struggled to execute cleanly.
“At the end of the day, we did not play well enough up front. It starts there, and we did not meet our standards of operating up front,” Coen said.
Defensively, the Jaguars also failed to generate takeaways, a critical factor in their early-season success. Cornerback Jourdan Lewis emphasized the need to restore turnovers:
“That’s our lifeblood. We need turnovers. We need turnovers to win games.”
The London Challenge
Against Sean McVay’s Rams, the Jaguars will face a team known for precision, adaptability, and relentless offensive execution. Coen knows this challenge well, having previously coached under McVay, and his fiery leadership will be key in motivating his players.
“I’m not gonna speak on [the signal-stealing comments] fully right now,” Coen said. “We have a huge game for us coming up, we’ve got a great defense that we’ve got to attack and that’s where our whole mindset and mentality is right now.”
As the Jaguars look to bounce back, Coen’s intensity, experience, and commitment to execution will define whether Jacksonville can stand up to one of the NFL’s most dynamic offenses.
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