The Los Angeles Rams have taken a meaningful step in blending championship experience with coaching acumen, announcing former wide receiver Robert Woods as the team’s new assistant wide receivers coach. Woods, who signed a ceremonial one-day contract to retire as a Ram last week, spent five of his 12 NFL seasons in Los Angeles, including a pivotal role in the franchise’s Super Bowl LVI victory.
Woods’ playing career was marked by consistency and high-level production. A 2013 second-round pick of the Buffalo Bills, he notched two 1,000-yard receiving seasons with the Rams and totaled 683 catches for 8,233 yards and 38 touchdowns over his career.
After stints with the Titans, Texans, and a brief period on the Steelers’ practice squad in 2025, Woods opted to retire, bringing the focus back to L.A., where his most impactful years were spent.
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Rams Coaching Staff Gets Former NFL WR Robert Woods as Wide Receiver Assistant
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For the Rams, the hire is more than ceremonial. Woods joins a coaching staff stacked with experienced talent, including Sean McVay, recently extended as head coach, offensive coordinator Nate Scheelhaase, and assistant head coach Kliff Kingsbury.
Woods’ extensive firsthand knowledge of McVay’s offensive system, combined with his 12-year NFL experience, positions him to mentor the next generation of receivers with both technical and cultural insight.
“Football has never just been a game to me—it has been my passion, my purpose, and my lifelong dream,” Woods said in a retirement post. “Every time I stepped onto the field, I was determined to leave a piece of myself in every snap.” Now, he’ll channel that same determination into coaching, helping wideouts navigate the same challenges and opportunities that defined his own career.
This move reflects a broader strategy for the Rams coaching staff: integrating former players who understand both the organization and its culture to strengthen positional development. Former Rams offensive lineman Brian Allen also joined the coaching staff this year.
Woods’s presence on staff offers continuity, credibility, and a tangible connection to the team’s Super Bowl success, while also signaling that the Rams value experience and proven production in shaping the next wave of talent.
As Woods shifts from catching passes to coaching them, the Rams are betting that his understanding of route running, defensive reads, and game preparation can translate into measurable growth for the team’s receiving corps. For a franchise focused on maximizing Matthew Stafford’s remaining years, this internal infusion of knowledge and leadership is a timely and strategic addition.