In an era where NFL schedule releases have become digital spectacle, the Los Angeles Chargers have emerged as trendsetters—blending creativity, pop culture, and pointed humor into a uniquely viral annual event. But with sharp jokes often aimed at rival teams, the question naturally arises: how far is too far?
Los Angeles Chargers’ Megan Julian on the Balance of Humor and Boundaries in Viral Schedule Videos
CNN recently posed that very question to Megan Julian, the Chargers’ Director of Digital and Social Media, following the team’s latest video, which once again lit up the internet for its bold and sometimes brutal humor. Julian’s response was telling of a broader cultural shift within sports media.
“Luckily we work at a place that values social and the ability to make a joke,” Julian said. “And that not everything has to be serious all the time.”
It’s a reminder that in a hyper-strategic league like the NFL, where narratives are tightly managed and messaging often sanitized, there’s still space for levity and creativity—when done with intention. The Chargers’ videos walk a fine line, but their ability to generate conversation while traversing the line, crossing into true disrespect, is a testament to the thoughtful approach behind the scenes.
Julian’s comments reflect an organizational confidence in its voice—and a willingness to let fans engage with football through humor. In a crowded digital landscape, that balance of boldness and respect may be what separates forgettable content from cultural moments.
In the end, Julian is right: not everything has to be serious. And sometimes, the jokes say more than a press release ever could.
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